Tata Motors Sales: The domestic automaker Tata Motors intends to boost sales in Kerala by 40% in the second quarter of the fiscal year 2022 in anticipation of the impending Onam season. Kerala is a significant market for the hatchback and SUV sector of automobiles, said a source.
Prior to the Onam celebration in Kerala, Amba was in the state to unveil the customer deals for the car brand.
According to the senior executives at Tata Motors, the company was able to retain the greatest customer retention percentage in the nation, over 72%, as a result of the improved customer experience.
“The Tiago, Punch, and Nexon are three of its models that are among the ten best-selling automobiles in Kerala. They expect sales performance in the state to improve throughout the holiday season and intend to surpass 40% growth over Q2 FY22 in this area “In a release, said officials.
It added, that the state was important to Tata Motors and had been the company’s second-best performing market in terms of sales the year before.
Moreover, the business has been aggressively extending its presence throughout the state, having doubled its sales network to 100 stores last year and extended its service centers to 51 stations.
With its recently introduced 18 EzServe locations across the state, Tata Motors is now offering a two-wheeler-based quick response service for boosting customer experience, the executive said. “Tata Motors has been innovating regularly in the aftersales sector,” said officials.
The company is offering clients priority delivery and extending incentives on its cars up to Rs. 60,000 in honor of the Onam celebrations.